Writing combines craft and internalized practice, and working on specific things at specific points. Also, telegraph that this moment, this goal is coming well ahead of time.
Emotionally powerful moments often combine two conflicting emotions at the same time. Pay attention to what matters to the character. It depends on how the main character views things. Just because a story deals with horrific things does not mean it has to be a horror story. Sometimes you can split a conflict into parts and play them at different points in time to misdirect the reader. Watch for the tension between who a character wants to be and who they are. Changing viewpoints, letting a character explain why he's a slimeball, can make them more real. Even though you know an event is coming, when it happens can still be a surprise. Catalog pitch is to get readers, sales pitch is the emotional core of the story, with spoilers. Key Points: Catalog pitch and sales pitch are often different.
Writing Excuses 11.44: Project in Depth, GHOST TALKERS, by Mary Robinette Kowal
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